About
EXPERTISE
OVER THE STORY OF JOE
Hi! My name is Zsolt, but everyone calls me Joe. If you're wondering why, I'll tell you over our first coffee. I'm a father, a husband, a gear-headed car enthusiast who spends his time on track days with a self-tinkered car. I'm a motorbike rider, a director and editor, a blues guitarist from the bottom of my heart, a thinker, a doer. But you're probably here because of my professional side:
I'm an accomplished Marketing Director with over 15 years of experience driving innovative brand development and leading integrated marketing strategies. I specialize in strategic planning and consumer-centric marketing across tech, quick commerce, retail, food delivery, and e-retail industries.
I have proven expertise in brand positioning, aligning marketing initiatives with business objectives, rebranding, brand mergers, cross-functional leadership, and maintaining brand identity across diverse platforms.
I'm passionate about empowering teams and delivering seamless customer experiences through creativity, innovation, and meticulous execution.
Recognized as one of the Top 50 Marketing Leaders in Hungary, I’m a proud jury member of the Effie Awards, Marketing Diamond, and other industry awards. I'm also considered a thought leader in branding and strategy.
It was an honor to teach brand strategy and management in the Senior Marketing Professional course at the Hungarian Marketing Association’s academy.
References
OVER THE STORY OF ÁGI
Hi, I’m Ági – a social media strategist, content creator, and community builder. Over the past few years, I’ve helped brands and entrepreneurs not just show up online, but truly connect with their audiences and turn engagement into real value.
My focus lies on TikTok and Instagram, where I build tailored strategies and content calendars to support meaningful growth — whether for personal brands, small businesses, or larger B2C campaigns.
I believe in marketing that’s rooted in authenticity. In stories that resonate. And in content that’s not just trendy, but purposeful.
I combine creative thinking with execution down to the last detail.
I share actionable tips (like how to use a teleprompter to boost confidence on camera), and I focus on solutions that are actually usable — not just inspirational.
For me, social media isn’t about shouting the loudest — it’s about saying something worth listening to.
If you’re looking for someone who can help you grow organically, build a real community, and stay creatively bold — I’m excited to work with you.
References
Let our work tell you, if we're the partner you are looking for.
I sold millions of cubic meters of furnishings, rebuilt countless departments and stores based on market intelligence, "flat-packed" marketing insights and strategies for the biggest home furnishing brand in the world, where I learned, led, and co created for 15 years. I can say I grew up at IKEA.
I had the luck to lead the brand merge of the two biggest e-retail companies of Hungary and by this being part of the born of the biggest e-retailer in the CEE region as a marketing director. Leading eMAG and extremedigital's marketing was a pleasure, and a great challenge!
I could be part of multi-country rebrand of Delivery Hero's European brand to foodora to show people that freedom can be delivered. Leading the full scope of the Hungarian marketing team, including strategy, performance marketing, brand, PR, campaign and media management was a great 3 years of my life. Working continuously to elevate quick commerce to the level of next generation of commercial existence, and seamless CX is something I am still passionate about.
References
Process
EFFICIENT WORKFLOW
My process involves a strategic blend of creativity and the needed level of analytics to deliver tailored marketing solutions that drive results.
CONSULTATION
Understanding your business goals and target audience is the first step. We conduct in-depth consultations to align your strategies with your objectives. It is up to you if it is a one at a time mission, or a mid to longterm need of driving your marketing car. I'm gonna be your chauffeur.
Services
CUSTOM TAILORED MARKETING SOLUTIONS
01
BRAND EVALUATION AND CONSULTATION
Brand strategy evaluation, let's see if you need a retouch, a rebrand, or just some fine-tune. Do you need someone to think together with? I'm here.
Revise it, build it from scratch, or help connect the dots.
I help identify the needed analizes and researches, then conclude the needed insights to build an actionable and OKR based strategy.
02
Socialmedia management with content creation
Full social media platform management, with video shooting, editing, posting and campaign evaluation.
We help you to build up your brand personality and based on that we keep it alive on the relevant platforms. You know that you need tiktok, facebook and insta, but don't have the mood, time or expertise to work on it? Let us help you.
03
MEDIA MIX EVALUATION AND SUPPORT
Are you sure your money is spent where it is relevant? Do you still believe that social media is efficient for conversion? If you don't have a clear answer as to whether you need these reach-based campaigns, reach out to me.
04
CMO FOR RENT
Do you have a temporary period? Do you need someone who helps manage a complex, change management required transformation? I move in, until you need me, without unnecessary boundaries.
OVER THE MISSION
We will not make you a conversion factory, because we don't believe that is what you need, besides we understand the need of growth.
We will not make you become a trend hyped "wanna be brand".
And we will not make you spend useless amount of money on irrelevant channels for a wrongly set up OKR which stops delivering results as soon as you close the money flow, without an afterglow.
We find your real given value for your target audience, and craft your brand
to be an empowering enabler instead of becoming just another forgettable, annoying ad among the noise.
We can help you go over the line.
Over the finish line of your goals.
Over the border lines of your current brand and marketing strategy.
We can help you be relevant.
Come over to me
CONTACT
Have a question or need more information? Reach out using the form below.